SUCCESS STORY
Turning a Product Website into a Manageable, Customer-Ready eCommerce Platform
Burnishine is a long-established US printing-industry business. Its earlier website worked mainly as a product brochure, while product maintenance and online selling depended heavily on technical assistance.
nopCommerce
eCommerce
QuickBooks Integration
Shipping
Self-Service Administration
THE BUSINESS CONTEXT
Understanding the Requirement
Burnishine is a long-established US printing-industry business. Its earlier website worked mainly as a product brochure, while product maintenance and online selling depended heavily on technical assistance.
THE CHALLENGE
What Needed to Change
The business needed a more commercial digital platform without creating a large internal technology burden. Product teams needed to manage catalogue and content themselves, while customers needed a straightforward buying experience.- ✓Move beyond a brochure-style website and enable online commerce.
- ✓Make product and catalogue administration practical for a non-technical internal team.
- ✓Support shipping, inventory, orders and customer communication from one platform.
- ✓Connect commerce activity with the existing accounting workflow.
- ✓Keep custom business functionality maintainable as the platform evolves.
HOW PQUBE HELPED
A Practical, Business-Led Solution
PQube implemented and extended nopCommerce as a cost-conscious commerce foundation, adding the business-specific capabilities needed for product management, customer experience and operational integration.Customised nopCommerce
Extended the platform around Burnishine's product catalogue, logistics and customer journey.Operational Integrations
Connected shipping, order management and QuickBooks-related processes to reduce disconnected work.Self-Service Administration
Enabled the internal team to manage content, products, inventory, email activity and customer feedback more independently.BUSINESS IMPACT
Outcomes Enabled by the Engagement
Burnishine gained an eCommerce foundation that combined online selling with practical back-office administration, reducing reliance on manual website updates and creating a platform designed for continued improvement.Commerce Enablement
Customers could move from product discovery to online purchase within one digital experience.Greater Internal Control
Product and content teams gained more self-service capability without needing constant developer support.Upgrade-Friendly Foundation
Business-specific extensions were structured with future platform evolution in mind.PARTNERSHIP SNAPSHOT
Technology works best when it stays connected to the business.
PQube's role in this engagement was to translate the organisation's operational priorities into a practical digital solution, with room to support future growth and change.START A CONVERSATION