Will the rise of chatbots like ChatGPT and Google Bard have an adverse effect on SEO professionals?


The All New AI-powered chatbots definitely show some great potential for revolutionizing search engine optimization for good reasons though.

As an SEO professional does this ring alarm bells?

But to be honest embracing AI rather than worrying about it could be a good directional move.

There are really many ways you can use it to streamline and ease your work and make those redundant or repetitive tasks more efficient.

Look at how some SEO pros are already using ChatGPT and Bard-like concepts to their benefit.

Create content

Can chatbots really do this for you? Well, it sure can, although when used cautiously avoiding to use it for writing custom web pages and detailed blog posts.


What\’s up with chatbots?

This Open AI-developed sensation isn’t a direct competitor for Google, it\’s changing the way searches are structured and performed. And this will alter the future of search engine optimization.

What Can You Do with ChatGPT?

We’ve just only begun tapping probably the potential for deploying ML and AI quite recently for SEO marketing.

But more than just auto-generated content, Chatbots are smart enough to be used to write meta descriptions and debug code fixes. Currently, coding is a lengthy technical process but seems safer to assume that it will be much easier as the chatbots learning model grows larger with time.

Are DevOps getting worried? Need not yet.

Embracing AI technology rather than worrying about it could be a good move.

There are many ways you can use it to streamline your work and make redundant or repetitive tasks more efficient.

Let’s look at how cutting-edge SEO pros are already using ChatGPT.

Ways That SEO Pros Are Already Putting ChatGPT To Work


Content works

Creating content can be a hassle, particularly if you don’t have a skilled (and humble) writer like me on staff.

Can ChatGPT do this for you? Well, it can, but you should probably avoid using it to write web pages and blog posts.

Quite recently Google Search Advocate had said in no uncertain terms that the search engine views especially for those content created via artificial intelligence are spammy, and a violation of a company’s ethical guidelines.

Currently, did you know, Google algorithms can auto-identify and also penalize AI-generated content, even the ones using anti-detection algorithms?

So keep it in mind to always use some human oversight whenever working with AI.

However, all can safely use ChatGPT to create content for help in some social media posts, email marketing pitches, landing page copies, or even create custom ad copy. It is a great brainstorming tool for that instance.

If you’re careful, Chatbots really streamline monotonous and redundant content tasks like repetitive ad variations but be sure to check in on any AI-generated content, as it more than often contains inaccuracies surprisingly

Keyword Research Analysis

Not willing to risk penalizations for getting caught using Chatbots to create content. You can surely use it to leverage your content strategy for good reasons.

Chatbots can often make keyword research quite effortless.

Open the chatbot and type in your target keywords, and some related ones. It surely will crank up a list of related keywords based on the understanding of search results. Voila!

Did you know?

The chatbot can also come up with a list of keywords and phrases that might have taken much longer to come up with via the traditional keyword research drill. TBH

Also, use it successfully to determine the competition pages for keywords as an added bonus.

You heard it right. Ask Chatbots for outlining a content marketing strategy.

While it often doesn’t return structured granular plans (though you can be more specific and probably ask for those), it however provides a set of tested tactics for content related to a specific niche field.

However the caveat that springs to mind about a chatbot-created

content strategy is  that your closest competitors might be just doing the same thing. Creating nearly identical blog posts about similar topics like “the benefits of AI,” “how AI SaaS can improve efficiency,” and that can backfire. Ouch!

Understanding the Search Intent

The most interesting SEO-related potential presented by Chatbots is– their ability to drill deep into the search query and look beyond just the words to the intent of the search.

Being an SEO professional, one doesn\’t need to be told that shaping up content can answer a question better, and shoot up the rankings. Chatbots can definitely help you do that quite well.

Get Great SEO Titles

Often tagged the most difficult things to write, coming for SEO purposes. Often sounding unrealistic, boring, and dry.

Spicing things up, Chatbot can list titles for a page backlinking, coming up with many options that are way more interesting than the commonplace “how to” lines we often see.

Auto-generated Analytics Reports

For many marketers out there, reports and spreadsheets are really the sole bare bones of their professional existence. But companies are wanting data to prove efforts are really making a difference in the industry. That’s where ChatGPT can come in as a real game changer.

Especially when filtering in a report using specific keywords for identifying opportunities in FAQ expansion and how-to sections.

AI  lets anyone with basic knowledge to auto-generate a list almost instantaneously.

Likewise, struggling with Excel or Google Sheets (every single day?)

ChatGPT can effortlessly eliminate much of the headache from writing formulas and parsing long data.

And we\’ve barely scratched the surface of AI intervention processes.

A Brand-New World for SEO With AI

ChatGPT is an impressive tool. And it’s easy enough to get carried away in the hype and excitement of what it has to offer and what it could eventually do in the future, particularly coming to SEO.

With just a small sample of the potential functionalities discussed above, chatbots can potentially save hundreds of hours of manual work every single year.

However, it has its caveats. For one thing, it is currently operating drawing on data from no later than 2021, hence it’s unable to provide any current information on present events.

It’s safe to assume that a later updated version should rectify this issue, but we still don’t know how long it can take for  AI to learn new events and co-relate them to relevant topics.

Additionally, it is not 100% accurate and completely unbiased. Based on its inputs, it can receive and repeat incorrect information over and over again, while the initial datasets it was trained upon might not have been free from biases.

Finally, growing up in the Terminator movies, there is always a slivering chance of ChatGPT becoming self-aware and enslaving humanity. To be on the safer side.

It does “think” for a suspiciously long time before answering this unconvincing question though: sic!

The Final Call-out

Although ChatGPT and Bard’s concepts are uber and all telltale signs indicate that it is only going to get better over time.

It definitely shows Ai\’s future potential to make SEO much faster and more efficient.

But we shouldn\’t be making all efforts to ensure that it doesn’t connect to some random nuclear arsenal. We\’re just Kidding… kind of.

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